Brand-voice review and approved website edits
xAI's Team Bots post describes a Marketing Bot that reviews drafts shared in Slack against your brand voice, then makes approved website and SEO changes and posts a preview link for final sign-off.
Last verified: Oct 18, 2026
The problem
Keeping copy on-brand slows teams down, and small website edits wait in an engineering queue.
How the bot does it
From xAI:
- In xAI's Team Bots post, the Marketing Bot has the brand guidelines, blog posts, and social copy. When someone shares a draft for approval in Slack, it reviews it against the brand voice and latest messaging.
- For website and SEO changes, once an update passes review, the bot makes the change and posts a preview link in Slack for final sign-off.
- Team Bots need a team plan.
Setup steps
- 1Give the bot your brand guide, past posts, and messaging.
- 2Invite it to the channel where drafts are shared.
- 3Connect your website with a preview step.
- 4Tell it: don't publish until I sign off.
Example prompt
When someone shares a draft in [channel], review it against our brand guide and latest messaging and suggest fixes. For approved site changes, make the edit and post a preview link. Don't publish until I sign off.
The result
Brand feedback on drafts and site changes waiting at a preview link for your sign-off.
Templates on this page
Sources
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